Madonna, Jay-Z, Amy Poehler, Rainn Wilson, Shaquille O’Neal, Sofia Vergara, Tony Hawk and Ashton Kutcher. What do they have in common? Fame, wealth, good looks and now, YouTube content creators.
YouTube announced about 100 original content channels will be coming to YouTube soon. This new programming will be available globally, which is a big deal considering the plethora of licensing limitations geographically that hinder digital content and distribution deals currently. Viewers can subscribe to the channels that they are interested in such as topics like sports, music, pop culture, health/fitness, animals and other popular categories. They can also be organized by age and ethnicity.
Why is YouTube doing this? Not just for kicks. Surely advertisers will be biting and the bit for the opportunity to be apart of the channels.
Robert Kyncl, global head of Content Partnerships, wrote his thoughts on the company blog.
“Our goal with this channels expansion … is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again,” Kyncl wrote. “And for advertisers, these channels will represent a new way to engage and reach their global consumers.”
So, stepping back from the facts, do you think YouTube is kind of selling out? Do you think channels will work out? Are you going to go to YouTube channels more than your TV ones?
For a sneak peak at the future channels: http://www.youtube.com/creators/original-channels.html
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