Thursday, September 29, 2011

Link of the week!

My favorite link of this week has to be this baby here.
I laughed hard.

Wednesday, September 28, 2011

Watch yo self-- Facebook Privacy

I have awkward moments, in fact, I have awkward moments to spare.
I blurt out things I shouldn't.
I do first, think later.
But not on Facebook.
With the career I've decided for myself, networking is key. Working with social media sites is something I do, not only daily, but hourly. So I try to keep as clean as I can with my networking sites, like Facebook. Sure, some of my pictures aren't the shining example of professionalism, but I don't post self-incriminating content either.

The point of this blog is to just give a friendly reminder that this new Facebook Timeline will keep you on your toes. It's an interactive, visual representation of you as a person. So, when you start adding Apps into it, there's a lot more room to let something personal slip through for the entire Facebook world to see, causing some awkwardness you didn't intend on facing.

What you're watching, listening to and reading will automatically go to your Timeline if you don't pay attention to the apps you use or your settings. Going to read an article about the newest pop star boob-slippage uh-oh with pics included? Maybe a study on how women can prevent yeast infections? Or maybe an article about E.D.? These may be extreme examples, but you get my point--you don't want to share EVERYTHING.

The Timeline, in my opinion, is a wonderful breath of fresh air for Facebook. However, if you don't watch your settings and your app usage carefully, you could be facing some pretty awkward Fb moments in the future.

Tuesday, September 27, 2011

5 Blogging Mistakes--The fastest way to turn me off

Just because I have a blog, doesn't mean I know everything about the etiquette that should be used when posting to the world. However, I do have my opinions on the blogging faux pas that will keep me from never returning to your blog.
Remember, just because there are free blogging services, doesn't mean you should abuse them.

Top 5 Blogging Mistakes

1. Design Explosions
This may be because of my design degree, but if my eyes have to continually try to readjust to your blog's design, then maybe you should back-off just a bit. I strongly believe that "less is more" when it comes to outfitting your blog. If you have a rainbow of colors going all different directions with a transparent post background, I will forget why I even came to your page but I WILL remember not to come back. I'm all for personal customization on your online diary or journal, but if you want the world to respect what you have to say, don't made a design that has us thinking you're a 12-year-old tween on Myspace.


2. "What it is hoe"
Grammar/punctuation is king.
This isn't texting with your Blackberry or iPhone, and even if that's where you ARE blogging from pretend it's not. You don't have to be a grammar genius for my tastes, but at least have the basics. I won't follow your train of thought if you don't stop it from time to time with a period or line/paragraph break. I also have a hard time weeding through your Internet speak when your grammar is lacking. "What it is, hoe?" is the example my lovely roommate suggested for this annoyance. Now, I'm not a grammar Nazi but if you are constantly doing things like this, I will leave your blog.

3. Background music...
...should be avoided at all times. If you must have it, be kind to your readers and have a playlist that they can start themselves. I don't know about everyone else, but the times I read the most blogs are late at night/early morning. Occasionally I'll forget my earbuds and every time this happens my volume is turned up to the max. I don't plan for these things to happen, but I especially don't plan for you to have "Who Let the Dogs Out" blaring on your page...where I can't turn it off. So please, be creative and find a good music playlist plug-in or embed it within your design.

4. Lack of sharing
A few years ago I might not have had this on my list but now, when Facebook and Twitter are at the height of social media popularity, I want you to have buttons that allow me to share your post with them. The blogs I usually read are interesting and informative, so sharing them with my network is something I thoroughly enjoy. If you don't want your post finding its way into the online world, then why have a blog in the first place? Remember, sharing is caring!

5. Pop-Ups
Don't do this unless you're hard on money and some advertiser has offered a large quantity to have their product pop-up and distract me from your post. It seriously detracts from your blog in my eyes. I'm all okay for sidebar ads or ones beneath your posts (because I have them) but when they try to assault you Ring-girl style, I'm not a fan at all.

These are five ways to really get me to never visit your site again. I'm sure there are other deterrents out there, but these stick in my brain the most. So please, please think out your blogging choices because if you have great content, it would be a shame to detract from it.

I'm a consumer

Boutiques vs Retail Chains [Written for Just For Women magazine]

If you are an avid shopper then this article won't sell you on boutiques--it will only reaffirm a fact you learned long ago--boutiques trump chain retail stores.
Why am I singing boutique-related praise?
Because small is beautiful folks; let me elaborate.
When you walk into a retail store looking for, let's say a summer dress to wear to a neighborhood grill-a-thon, you have the option to swim through a sea of replicated fabric to find that perfect outfit.
Then, after trying on three or four looks-better-on-the-hangers, you have that ah-ha moment where you find "the one."
You immediately imagine Kathy, a woman you like simply because she's your neighbor, give you compliments with an underlying tone of jealousy while your husband steal glances at you while talking sports with the guys.
You see yourself for the next few weeks getting compliments and soon your "the one" dress becomes the talk of the neighborhood and even slightly snobby Kathy will finally ask you where you got it from.
Congratulations, you've become the leading lady in fashion in the land of suburbia.
So, wasting no guilt on the overpriced item, you quickly purchase it and wait anxiously for the "grand unveiling."
The day finally comes; the air is thick with the smell of hot dogs and hamburgers.
You twirl infront of the mirror--knowing you've won--and head out to meet your fashionable fate.
However, to your immense horror, Kathy is clad in a dress so similar to yours that you swear it's the same.
Then you realize it is.
You will not be Queen of Suburbia--you are just a woman who is wearing the same dress as another.
Why go through the pain of writing this analogy?
Because things like this happen all of the time when shopping retail chains.
They have copies upon copies of the same outfits, so the chances of buying something a friend (or enemy) already owns is high.
That's the biggest reason why I love boutiques.
Usually they carry one or two of the same outfits, so chances are you will never run into the woman who owns your favorite violet dress with the beaded neckline or the sunhat that you just can't live without.
Boutiques help you avoid those awkward fashion faux pas by giving you the wonderful option of being unique in your wardrobe.
The other reason I'm over-the-moon about boutiques is the owners.
They simply care.
They have made this store because it's what they love to do and it's what they are passionate about.
Also, they work harder to make you happy.
Usually the owner works there everyday ready to meet you, talk with you and help you find exactly what  you want.
What more could you ask for?
So, basically, I am a boutique shop-a-holic.
I'm all for unique clothing options with personalized passion.
Next time you want to purchase that oh-so-special outfit, just remember Kathy and the hundred of others like her, all swimming through the retail chain's sea of mass produced clothing.

This has been written for Just For Women Magazine in Huntsville, Ala.

Monday, September 26, 2011

Content providers are kicking ass [Warning: Foul, foul language]

Gary Vaynerchuk is my 35-year-old, foul-mouthed, wine genius, hero. He's a humble man that knows exactly what he wants (to buy the Jets) and knows exactly what he can do. He doesn't bullshit you--he's as honest as can be. So, other than my descriptors, who is Vay ner chuk?

Gary's parents owned a liquor store and when he was young he started reading The Wine Spectator and wine books, realizing that collecting wines had the same allure as collecting baseball cards. During college he spent every weekend at the wine store and, realizing the importance of the online world, he started Winelibrary.com. He took his family's business and helped it grow from $3 million to $45 million by 2005. That's pretty damn impressive if you ask me (and even if you don't, it is).
Then, Gary did something that I will start doing very soon--he began doing video blogs. Everyday he would sit down and review wines. What I like the most about him is the fact that he would always be upfront about his opinion. If he didn't like a wine, he said it. This earned him the credibility of being honest.
The video blog tactic revolutionized the wine industry and since then Gary Vaynerchuk has been rocking it out. A cult-like following, guest appearances on television (the Conan O'Brien episode was funny), two best-selling books, a company launched with his brother that helps Fortune 500 companies find their social media voices and build digital brands, and also paid for speaking engagements are some examples of his accomplishments. To find out more go to his website and see the rest.

Now, I love our humble Mr. Vaynerchuk, especially when he's doing some public speaking. I found the video below of one of these events and, let me tell you, I laughed a lot while watching it. I mean, the man walks out on stage with his shirt tail sticking out and weaves foul language into the presentation. But, he also tells you the harsh truth. This video is about content providers and telling people to hustle. "This is the time to do the shit you love."
"Why are you going to work for a company that sucks complete shit?"
"People in the middle are fucked. Content providers are kicking ass and getting more action."

I highly suggest watching this video. It's 12 minutes long but at least give it a chance. It's highly entertaining and, at the same time, very inspirational. Gary Varynerchuk will be the first person to tell you that he isn't very smart, but he knows what the hell he wants and is going for it.
Shouldn't you?


Gary Vaynerchuk at FOWA Miami 09 from DamianVoltes.com on Vimeo.

Haters gonna hate, hackers gonna hack

I'm ashamed that I'm excited about the recent rash of hackers that have been cropping up in the news and word-of-mouth. Now, I don't condone what they do, but I have always been a fan of underdogs and in my mind that's what they are for the online world.

However, the most recent hacker news, that actually doesn't excite me in the least, I've heard has to do with poor ole USA Today's Twitter account.
They call themselves "The Script Kiddies" and they used USA Today's account to solicit requests for future targets and to also promote their own Facebook page. The FBI takes this group seriously though, due to its hacks earlier in the year involving terrorism claims it posted on NBC's Twitter. Unlike other, more notable hackers that do what they do to kind of say "F the man!" The Script Kiddies went a less valiant route and days before this year's 9/11 anniversary these Kiddies posted news that Ground Zero was attacked using #nbcnews.
Not cool little hackers, not cool.
Now Twitter and USA Today are back in control of Today's account, posting apologies for any confusion that was caused, but who knows when the Kiddies will pop up again. The group has also claimed it has hacked Fox News, Walmart and Pfizer.

Whatever they hack next, I just hope they have a little more class.
Yes, that's right people, I'm telling hackers to have more class!

Sunday, September 25, 2011

What is Social Spaz?

Basically, I am a social media consultant and a social media strategist wrapped into one.
This is what I do: 
I have a consultation with you and assess your social media needs. I go over these points:
  • What is your overall goal? (Are you going for a certain demographic? Are you just starting out or do you just want a larger audience overall?)
  • What social networking sites are you already using
  • What social networking sites SHOULD you be using
I take your answers and research the best strategy for you and your business. I go beyond the top tier sites (Facebook, Twitter, Youtube), find your niche market and the sites that will get you the most exposure.

Then, from there, I meet with you again with a marketing strategy in hand. I outline what should be done and give you two options:
1. I set up the accounts, like Facebook, Twitter and YouTube for example and run them for two months. 
or
2. I set up the accounts and maintain them for a monthly fee. This option is what most clients choose because I pull out all of the stops and become obsessively interactive with them, attracting and keeping a larger audience engaged daily.

Lastly, without going into hardcore details, these are the most popular things I can do:
  • Create social networking accounts across a variety of sites
  • Update them daily during the hot zones (what I call the times when most people are online)
  • Blog/Video Blog
  • Content creation, i.e. creative copy
    • Design options are also available
  • Weekly updates on stats for each site
I am extremely flexible and affordable with each plan and I truly love the work I do. If you are interested or just have questions email me! 

I'm online everyday! It's my job!

Uproar! Facebook charges money for use

I lied. I just wanted those who believed the ALL CAPS, copy/pasted statuses about Facebook charging money for membership to read this article.

Facebook is not charging and it has not been on the news claiming this. This is an annoying chain letter that less savvy Facebookers posted, creating a wave of anxiety and annoyance. Just think about this rumor... It would be a horrible move for Facebook to start charging a fee when the newly created Google+ is free. Why on Earth would they do it? The answer--they wouldn't.

So the next time you see SOMETHING IN ALL CAPS SUGGESTING A PRICE HIKE please research it before it becomes your status.

Networking isn't just talking to yourself

Since the announcement of Social Spaz's future, I've had people start to ask me what it is exactly I do all day. Then, the less tactful people accuse me of doing absolutely nothing. This makes me smile because, while I may not have the normal 9-5 with a fancy desk and a water cooler near by, I work my fingers off just like the rest of the world.

I'm not going to give you a play-by-play just yet, instead I want to focus on one of the most important facets of starting your own business, especially one that revolves around the online world, and something I spend many hours working on.

Online networking.


Some people just POST on their social media sites and blogs and that's it. Networking isn't just talking to yourself folks. You need to go online and find things related to what you're doing. Find sites and discussion boards and become involved. Comment, email and be social. This will help you create a whole different network that will be a great tool for your business' future. I am constantly going through message boards and websites, commenting, liking and emailing intelligent, opinionated people who have common interests. A wonderful client or a supportive fan base could be a comment away!

Note: I'm talking about ONLINE networking only. You should already be doing face-to-face interactions.

Saturday, September 24, 2011

Shouldn't I have a real job by now?!

My name is Tyler Anne Snell and I'm starting my own business.
Let me begin by telling you that it is one of the scariest decisions I've made and it definitely was not the first either.

Starting my own business was actually my back-up plan. Kind of backwards, huh? I graduated and was certain I'd have a job in no time. I'd like to say that this was my confidence talking and not the state of the job market.

Let my break down my experience during the months after graduation:
Month 1
No call backs.
I wasn't phased, instead I was almost pleased as I lived in my apartment while my lease ran out, hanging out with my college friends who were taking summer courses.
Month 2
No call backs, but I was applying for two to three jobs a day.
Unexpected (mostly) free trip to New York, where I decided that I like greenery and front and backyards so I began to search for jobs in places where those were attainable features.
Stress Level: Definitely rising.
Month 3
One call back...that didn't work out.
Stress Level: Very frustrated--doubting self.
Month 4
Job offer, but the pay wasn't enough to allow me to move TO the job.
Stress Level: Oh. My. Gosh. Freaking out. Looking for jobs online in my spare time (which was a lot considering I was JOBLESS) and thinking about my life as a failure as I feel asleep each night. I just wanted to burst into companies' offices and yell "I'm awesome! You need me!"
End of Month 4
Then something wonderful happened--I met a woman who said I had drive and the skills to make my own business and to do it well. She even went as far to become my first client.
I am currently her social media consultant where I create and maintain her online presence while connecting her to a larger social network. And, let me tell you--I love it. Since then my clientele has boomed.

So, taking my prior experiences, I decided to make this idea into a business.
My two biggest inspirations?
Crazy Love Studios' owners Chelsea and Travis are a duo of creative genius who in the past year became a trio with a cute little baby girl. They started their wonderful business and are amazing at it. They went for gold and are doing great. Check them out!
Then there's Tara Hunt, a marketing genius that when asked for her resume just says "Google me." She started out small and now is a powerhouse in the industry.
With these people to look up to and a passion for people and social media, I will be starting my own business and blogging updates about the ups and (hopefully few) downs!

Social Media isn't my only guilty pleasure

I am a bit fanatical when it comes to social networking sites. Twitter to be specific, Facebook to be more specific. I creep through the sites taking in my family and friends' lives, while immersing myself in new tools that pop up here and there. It's my guilty pleasure (aside from chocolate) and I love to participate as much as I can.

However, my third (again, let's not forget chocolate) guilty pleasure is something less attainable but almost as enjoyable--HGTV. #hgtvmakesmylife
I never really watched the channel until recently but that was enough to get me hooked. House Hunters? Property Brothers? Design Star? Yes, yes and yes. Average, normal human beings remodeling, selling, decorating and buying new or vacation living spaces that have wonderful before and after transformations is something I can get on board with any day.
The one absolute drawback of the HGTV addiction is the fact that I think I'm a design critic. A professional one at that.
"The crown molding is beautiful," "This lot has wonderful curb appeal," "I'm not loving the white countertops but we can gut the kitchen and get some granite ones and stainless steel appliances on top of that." 
My father was a victim to my recent HGTV "knowledge." I took him through his house and showed him what buyers would most likely say when scoping out each room. My father was very proud of his handiwork and became defensive easily, but I just threw my hands in the air and said "HGTV!"

So, as I was watching House Hunters International last night I decided to be creative and starting painting. Take a look at this horrible BEFORE and I'll update later the, hopefully, wonderful AFTER!


Friday, September 23, 2011

The Most Annoying Tweets: Meet Hamlet & Bella Swan

Twitter has become an utter addiction in the past year for me, the hash tags especially. I often annoy myself when I use them outside of Twitter (on FB, G+ and here) and even verbally. #itsfine
However, while I was trying to think of a Twitter-related blog post I started thinking about other users and their hashtags. What was the final conclusion that my random brain came to?

Hamlet and Bella Swan would be the most annoying Tweeters if they were real.

Hamlet is my favorite play. I've read it countless times and seen it live. I even know one of the soliloquies by heart (no, not the "To be or not to be" one). But, deary me, his Tweets as well as his hashtags would be so #emo.

By the way, I'm modernizing some of the language.
Hamlet: My whole life is a lie. Why me God? Why me?! #anguish
Hamlet: You think you know someone...#youdont
Hamlet: Life isn't worth living. It's just not. #thetruthwillsetyoufree #painendsafterdeath
Hamlet: Karma's a bitch. What goes around comes around...and I'm coming for you! #shank #poison

You get the idea. Granted I would probably Follow him just for ridiculous giggles.

Next is Miss Bella Swan before and after her marriage to every tween's favorite vampire--Edward.

Bella: Is this real life? He's just so amazing. #imdreaming #nowayimthislucky #sweetweet
Bella: I knew he'd leave one day, but not this soon...my heart is breaking into millions of pieces. #foreveralone #emotionalwreck #thetruthhurts
Bella: My friends and family just don't understand. We're MEANT to be together. Why is that so hard to grasp? #truth #destiny #twilightnewmooneclipsebreakingdawn
Bella: Last night was everything and more...It was so beautiful and all I could ever want! #wetotallyjusthadsex #vampiresrock #hecanbitemewheneverhewants

So, that's that. In the literary world these two characters pop out at me as some of the most annoying Tweeters. I'm sure there are more! Let me know yours in a comment or email!
#pleaseandthankyou

Thursday, September 22, 2011

Facebook's Future: Timelines--You will either love it or hate it

Admittedly, I was taking a nap when the f8 keynote with Facebook's Mark Zuckerberg began to stream live this morning. (Thank you reversed sleeping schedule for this inconvenience.) However, I came in to the mix around the middle and let me tell you I was a little off-balanced by what was going on.

In a few weeks Facebook users will go through a complete overhaul of their current profiles. You thought the newest Facebook change where the Ticker (SIDEBAR OF DOOM) was introduced was a big deal? Thought maybe it was confusing and didn't know what to do with yourself? Well honey, better hold on tight. A few weeks from now and your tiny bubble of familiarity with your Facebook will be popped--your wall will no longer look anything like it did so go ahead and get all of your complaints out now. Instead of the format we've learned to accept will become much more visual and interactive. Facebook has given users the option to gear their Timelines in the direction they want by adding applications with one simple click.

They call it the Timeline. You will either love it or hate it, but it's what's happening so get ready.
Check out this video to see exactly what it is.

Speaking of applications, Facebook's second topic of discussion revolved around Apps. Music, movies, books, news and lifestyle apps have been made into the new class of social applications for Facebook. Go beyond simply liking things and participate in reading, watching and listening. These services will be integrated in FB. Basically let's say you're listening to some music on a site that is integrated. People can now see the song and artists you listen to real-time. It will show up on your Timeline also.

Netflix CEO Reed Hastings joined Zuckerberg for the surprise announcement at the summit that Netflix will also be integrating social sharing with Facebook. Basically people can see what you watch, while you're watching it and what you have watched. This feature I do not like at all. I watch very random things and I don't need people seeing them. But I may not even have to worry about it because currently Netflix is caught up with an outmoded bill from 1988 called the Video Privacy Protection Act and has forbidden the "disclosure of one's video rental" information. Though, Facebook already had Netflix integration in 44 of 45 countries, minus America of course.

This may change if a bill called H.R. 2471 passes. Hastings said he believes that Congress looked at the bill today but the House legislative calendar had no H.R. 2471 on the docket so we'll see how that goes.

So there it is Facebookers. Get ready for some change and please don't make those WE WANT THE OLD FACEBOOK groups. Creating an anti-Facebook group of Facebook seems...stupid.

I'm not sure how I'll feel about the newest Facebook but I'm loyal enough to give it several tries.

Oh and by the way, the f8 Summit started off with Andy Samberg (SNL cast member who often portrays Mark Zuckerberg in skits) pretending to be Zuckerberg and opening with a joke about online identity. This clever stunt shows us that "hey, Facebook can be humorous" but to tell you the truth I would have loved it more had him and Zuckerberg burst out into "I'm on a Boat."

You can find TechCrunch.com's minutes here for more in-depth information.

Wednesday, September 21, 2011

Google's CEO vs Congress

I recently read an article titled "10 reasons why you'll be using Google+ next year." I'm not going to list the 10 reasons WHY, I'm just going to tell you the one reason WHY I WILL NOT be solely using G+.

Today Google's executive chairman Eric Schmidt was grilled by Congress about the issue of antitrust laws and if Google is using its dominance in search in favor of its own products and services.
Before Schmidt was even questioned he wanted everyone to know one fact for certain: This was not the same situation that Microsoft faced in 1998.
Everyone in Silicon Valley learned their lessons over that one.
Reporters said that Schmidt was cool and calm and held himself well, more well than Gates in 98.

Schmidt fielded questions and defended Google in his darling grey suit and blue tie. However, to directly quote Mercury News' article:

"But Ted Henneberry, an antitrust lawyer with the Washington firm of Orrick, Herrington & Sutcliffe, said by not being able to definitively deny charges from critics that Google favors its own products and services, Schmidt failed to make the case that an investigation isn't necessary.

"Objectively, I think you'd have to come away and say, we need a really in-depth investigation of all this," Henneberry said."
Schmidt continued to get flack from accusers claiming Google's bias nature, but my favorite quote summed up what they all were thinking the best.

"Sen. Richard Blumenthal, D-Conn., used a metaphor. "You run the racetrack, you own the racetrack," he told Schmidt. Google now also owns some of the horses, and "you seem to be winning," Blumenthal said."

Schmidt kept his head held high as the 1hr 40min meeting ended. Quoting that he believed the Internet was a platform and Google was a GPS.

Now, with that aside, let me give you my mixed opinions.
I love me some Google. I love to search Google, I love to read, say and write Google's name, and I have even Googled Google before. Sure, I'm not totally enamored with Google+ but, come on, Facebook was my first love.

On the less affectionate side, I would be nervous of what Google is being accused of doing. Google is an Internet search engine powerhouse. If it wanted to show you its product vs a newly created business' then that business may have just been crushed before it was even started. 

Either way, I feel like Google may not get completely away from this antitrust law issue. But I know I will still be Googling with the best of them!

For reference: http://www.mercurynews.com/news/ci_18947932?source=rss

Sidebar Doom: Another Facebook Update

First of all let me make it very clear that I am not infuriated, confused or heartbroken about the newest Facebook update that I have affectionately named "Sidebar Doom."

Yesterday the onslaught of Tweets and Facebook status updates began with users doing what they always do best--freaking out for no reason. What was so drastically changed?

NEWSFEED on NEWSFEED on NEWSFEED!

So coming soon to Social Spaz's blog will be a short reenactment video of an average Facebooker's reaction. Stay tuned!

Tuesday, September 20, 2011

Google+ Group Video Chat

I did an article way back on Google+ and how it wouldn't survive going directly against the powerhouse that is Facebook.
Then I did an article that retracted my former opinion of G+ having no hope and said that the idea of starting over with a clean slate was enough to keep the site alive.
Now, I want to say something else about dear ole Google+.
Their group video chat aka "Hangouts" #cangetit
One night my about-to-be-roommate and I wanted to get a group video chat going on Facebook because we LOVE FB's one-on-one chat (thank you Skype for joining forces) however, my favorite social media site doesn't have a legit group video chat feature. Sure, you can Google (which is ironic) to find a few FB apps that let you do just that but, let me tell you, we tried about three and they were all horrible.
So what's an Internet junkie going to do? We all went to Google+ and partook in their hangouts.
Beautiful--just beautiful. No echo. No lag. We have five people chatting strong. There's also a nifty feature where you can "Mute" your screen and it blacks out and turns the volume off of your personal chat screen. HOWEVER, you can still see and hear your online companions which can be kind of funny depending on the situation.

So folks, if you are an avid Facebooker and hate G+ with a loyal vengeance, just know aside from the fresh start appeal, the group video chat definitely #cangetit

My Area

This is always beside me.

OCD and Designers

OCD could stand for a lot of things... Oh Calm Down, Oprah Can(or Can't) Dance, On Cookie Duty...
But for designers it means A Pain in the Butt!

I am a designer and I have OCD when it comes to my creations. I want everything to be in order and perfect. Everything must be aligned and even if it needs to be chaotic, it still needs to have that certain order that keeps it on the Good Idea side of the fence rather than the Bad.

OCD can make me work on one design for hours, adjusting and readjusting something as simple as a letter or a box. If it doesn't look or feel right to me, then I simply can't put it down until I think the client will be just in love with it as I am.